People are doing Shasta McNasty in their pants over the fact that MTV has officially changed their logo for the first time in almost 30 years. Yes, they removed the “music television” from the bottom of the logo. Are you guys ok? You still with me? Close the window, it’ll be fine. MTV’s head of marketing, Tina Exarhos, said, “The people who watch it today, they don’t refer to MTV as music television. They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do.”
Beyond cropping out the words “Music Television,” Exarhos said her team redrew and minimally tweaked the placement of the “TV” within the “M.”
Hopefully this will finally put an end to all the annoying people who say, “Why doesn’t MTV play music videos anymore?!” and “Why do they even call it music television since they don’t play any videos.” Really, people? Really? No one can put the two and two together and get their mind around a little thing called “ad revenue.” Hmmm. Let’s see. Are people more apt to sit and watch something like, say, a Jersey Shore marathon for 5 hours or sit and watch (consistently) 5 hours of music videos? I’ll go out on a limb and say that people would watch 7 minutes of music videos before changing the channel. So quit your bitching. If MTV only played videos there wouldn’t be an MTV still around today and you would never have welcomed such favorites into your living room like Snooki, Lauren Conrad, Spencer Pratt, Kelly Cutrone, Flora, or any of those brats from My Super Sweet Sixteen….or Butch from Teen Mom! So, America, get your priorities straight and watch music videos online and be fine with it. Good day.