Everlane has, literally, everything we could possibly want, dream of, and need when it comes to fashion for women and men. They’re not really known for having a traditional sale, but have you ever heard of their ‘Choose What You Pay’ promo? Um, keep reading.
It seems like Everlane had been one of the best kept secrets in the fashion world for a while. You don’t see them everywhere so when you score a great buy from them you feel like you’re wearing something that no one else really has. Even better, they just plain old offer really exceptional quality clothing (and accessories) for guys and gals and they offer everything at extremely fair prices. For us it seems like they really blew up and hit the big time when Meghan Markle was spotted sporting their ‘Day Market Tote’ (it was the one in cognac, by the way). Suddenly it seemed like all was right with the world and we could all one day become a real-life princess and dress like one.
We’re totally in love with their “Choose What You Pay” promo (click here to see how that works) even though they’re not overly known for having a ton of coupons codes (or, like, ever), it still makes their sale totally worth while. We shouldn’t even call it a sale. They say “It’s not a sale…it’s better!” And we couldn’t agree more. Speaking of which, check out the latest Everlane deals, promos, and ‘sales’ we could uncover (so far) in January 2020.
This one is such an interesting concept that it really blows our mind. Your thought is to always just choose the lowest price but, at times, maybe you don’t want to. Here’s how it works. In a certain ‘sale’ section of their site (here for instance) you’ll get to see a bunch of really cool items in which they’ll actually let you choose from up to 3 difference price options.
Now, say we’re looking at their olive green ‘E2’ bomber jacket. They’ll let you know the original price ($125) and then give you the option to pay either: $100, $88, or $75. Doing so will either save you 20%, 30%, or 40% respectively.
The ‘catch’ is that when you go to choose the price you’re willing to pay they’ll also let you know where the money you spend/save is going. For instance, paying the $100 (and saving you 20%) means that 20% will go to Everlane, which will help them cover shipping, development, and general overhead. Plus it allows them to work on creating new products for us.
If you choose to pay the $88 (saving you 30%) it means that 10% will go to them. Again, it’ll help cover shipping costs, development, and overhead to pay their team. Finally, choosing to pay just $75 means that you save 40% and, sadly, nothing goes to them or their team. It kind of makes you feel bad, doesn’t it? Like maybe we don’t need t choose the lowest price?
Look, we’re not one to judge and we can’t say that we haven’t just went with the one with the most savings for us (who doesn’t want 50% off a pair of shoes?!), but every now and then when we feel like we have a little extra money to spend we may choose the option that gives some back to them so they can continue to create great products for us at really great prices.
They’re really good with letting you know just how transparent their pricing is. Check this out from their site that they share with everyone:
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