Everlane has, literally, everything we could possibly want, dream of, and need when it comes to fashion for women and men. They’re not really known for having a traditional sale, but have you ever heard of their ‘Choose What You Pay’ promo? Um, keep reading.
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It seems like Everlane had been one of the best kept secrets in the fashion world for a while. You don’t see them everywhere so when you score a great buy from them you feel like you’re wearing something that no one else really has. Even better, they just plain old offer really exceptional quality clothing (and accessories) for guys and gals and they offer everything at extremely fair prices.
For us it seems like they really blew up and hit the big time when Meghan Markle was spotted sporting their ‘Day Market Tote’ (it was the one in cognac, by the way). Suddenly it seemed like all was right with the world and we could all one day become a real-life princess and dress like one. Or so we’ve been told.
One of our favorite items is their, now famous, cashmere sweater. It’s overly comfy and overly affordable – typically priced at just $100, which really is great for cashmere. Here’s the one for women and here’s the one for men (priced slightly higher). They come in a ton of different color options too. And depending on the time of year you’ll see them in slightly different pattern options like color-blocking, two-tone, striped wrist, and more.
The Deal With the Deals:
We’re totally in love with their “Choose What You Pay” promo (click here to see how that works) even though they’re not overly known for having a ton of coupons codes (or, like, ever), it still makes their sale totally worth while. We shouldn’t even call it a sale. They say “It’s not a sale…it’s better!” And we couldn’t agree more.
This one is such an interesting concept that it really blows our mind. Your thought is to always just choose the lowest price but, at times, maybe you don’t want to. Here’s how it works. In a certain ‘sale’ section of their site (here for instance) you’ll get to see a bunch of really cool items in which they’ll actually let you choose from up to 3 difference price options.
Now, say we’re looking at their olive green ‘E2’ bomber jacket. They’ll let you know the original price ($125) and then give you the option to pay either: $100, $88, or $75. Doing so will either save you 20%, 30%, or 40% respectively.
The ‘catch’ is that when you go to choose the price you’re willing to pay they’ll also let you know where the money you spend/save is going. For instance, paying the $100 (and saving you 20%) means that 20% will go to Everlane, which will help them cover shipping, development, and general overhead. Plus it allows them to work on creating new products for us.
If you choose to pay the $88 (saving you 30%) it means that 10% will go to them. Again, it’ll help cover shipping costs, development, and overhead to pay their team. Finally, choosing to pay just $75 means that you save 40% and, sadly, nothing goes to them or their team. It kind of makes you feel bad, doesn’t it? Like maybe we don’t need t choose the lowest price?
To Gift or Not to Gift:
The answer to this is always “yes.” Here’s our quick guide who makes the perfect receiver and which item to shop.
- Your Mom – Go with the cashmere sweater for $100.
- Your Girlfriend – Go with the Market Day Tote.
- Your Boyfriend – Go wi the their classic fit jeans.
The Deal With Promo Codes:
Since their “Choose What You Pay” sale is pretty spectacular, Everlane usually doesn’t give out coupons or even promo codes. It’s a bummer, but we totally get it. In the past we’ve seen you could get 10% off your first order with email subscription (it’ll take, on average, two days for them to email you over your discount code). You could also get free shipping and returns on that order too. While things are always changing we always recommend to check out their latest here.
Speaking of which, check out the latest Everlane deals, promos, and ‘sales’ (so far) in January 2022.