Everlane has, literally, everything we could possibly want, dream of, and need when it comes to fashion for women and men. They’re not really known for having a traditional sale, but have you ever heard of their ‘Choose What You Pay’ promo? Um, keep reading.
Memorial Day Sale: Up to 30% Here OUR TAKE ON EVERLANE
It seems like Everlane had been one of the best kept secrets in the fashion world for a while. You don’t see them everywhere so when you score a great buy from them you feel like you’re wearing something that no one else really has. Even better, they just plain old offer really exceptional quality clothing (and accessories) for guys and gals and they offer everything at extremely fair prices. Not to mention they have a truly cult-following over at TikTok, with more almost 10 million video views from people who are just as obsessed as we are. They may not be totally happy with their coupon situation, but they still love the brand!
For us it seems like they really blew up and hit the big time when Meghan Markle was spotted sporting their ‘Day Market Tote’ (it was the one in cognac, by the way). Suddenly it seemed like all was right with the world and we could all one day become a real-life princess and dress like one. Or so we’ve been told.
One of our favorite items is their, now famous, cashmere sweater. It’s overly comfy and overly affordable – typically priced at just $100, which really is great for cashmere. Here’s the one for women and here’s the one for men (priced slightly higher). They come in a ton of different color options too. And depending on the time of year you’ll see them in slightly different pattern options like color-blocking, two-tone, striped wrist, and more.
While they may not have a ton (or even more than one, really) coupons, there’s a reason for that. It’s all about transparency with how they’re sourcing their merch, who they’re getting it from, how they’re paying them fair wages, and more. We see this come into play the most especially with their “Choose What You Pay” sale. We shouldn’t even call it a sale. They say “It’s not a sale…it’s better!” And we couldn’t agree more.
This one is such an interesting concept that it really blows our mind. Your thought is to always just choose the lowest price but, at times, maybe you don’t want to. Here’s how it works. In a certain ‘sale’ section of their site (here for instance) you’ll get to see a bunch of really cool items in which they’ll actually let you choose from up to 3 difference price options.
Now, say we’re looking at their olive green ‘E2’ bomber jacket. They’ll let you know the original price ($125) and then give you the option to pay either: $100, $88, or $75. Doing so will either save you 20%, 30%, or 40% respectively.
The ‘catch’ is that when you go to choose the price you’re willing to pay they’ll also let you know where the money you spend/save is going. For instance, paying the $100 (and saving you 20%) means that 20% will go to Everlane, which will help them cover shipping, development, and general overhead. Plus it allows them to work on creating new products for us.
If you choose to pay the $88 (saving you 30%) it means that 10% will go to them. Again, it’ll help cover shipping costs, development, and overhead to pay their team. Finally, choosing to pay just $75 means that you save 40% and, sadly, nothing goes to them or their team. It kind of makes you feel bad, doesn’t it? Like maybe we don’t need t choose the lowest price? Now do you get why they really hold onto their discount codes?EVERLANE’S DEALS & COUPON POLICY
Since their “Choose What You Pay” sale is pretty spectacular, Everlane usually doesn’t give out coupons or even promo codes. It’s a bummer, but we totally get it. However, there are still ways to save and they actually do have a really helpful coupon for their customers, especially if you’re new to their site.
The two most recent coupon codes we’ve seen (and were able to use ourselves) include a way to get a 10% discount code just by signing up for their emails. Some restrictions will apply, but once you sign up the 10% is yours. Most recently they had a pretty generous offer on their denim selection where, again, by signing up with your email address they’d give you a 20% promo code to use on any of their denim options for both women and men.
And here’s the thing, it truly is worth it to sign up for their emails. They don’t bombard you with marketing messages, but they do let you know when new arrivals hit their shelves, when popular items were out of stock come back in-stock, and even any additional sale events they may have (and even when they’re going to give out a coupon to incentivize you one way or another).
Speaking of which, check out the latest Everlane deals, promos, and ‘sales’ (so far) in 2022.
If you liked the deals and best sellers from Everlane we pulled together, check out some additional retailers that have some pretty decent coupon codes right now like Anthropologie, East Dane, Shopbop, J.Crew, and even Nordstrom. They have a similar vibe as Everlane and most have some really great deals for both men and women – and some even have some great home decor sales. Speaking of which, some great promotions are going on at home-related retailers like Wayfair, Snowe Home, AllModern, Joss & Main, and the kitchen folks at Our Place.
SOME EVERLANE GOOD TO KNOW’S
We think we covered just about everything, but here are some additional info you may find helpful either while shopping Everlane or just planning ahead.
Does Everlane Have a Black Friday Sale?
Yes, in past years Everlane did have a sale for Black Friday right into Cyber Monday. During that timeframe you could get up to 40% off some of their most sought after apparel. This doesn’t mean they’ll have it every year, but as we get closer we’ll keep you updated here.
Is There a Student Discount?
Sadly, no. Currently Everlane doesn’t have a student discount code at this time. The same, unfortunately, goes for military, healthcare, and first responder discounts. If and when that changes, we’ll update this page with all the details.
When is the Best Everlane Sale?
It really depends what you’re looking for. We filled you in on the Choose What You Pay “sale” above, but a total fan favorite sale is their 48-hour flash sale. This was extensively covered and we learned you could take an extra 25% off site-wide. Honestly, a site-wide sale is our personal favorite because that’s when you can usually get the best deal on new arrivals too.
What are Some Brands Like Everlane?
Personally, I think they really stand out on their own and there isn’t really anyone like them. But if we’re being forced, a lot of customers that love them are also typically interested in Reformation, Anthropologie, Allbirds, Frank & Oak, and Madewell.
ALI KELLY – eCommerce Editor
Ali is the eCom editor at IBBB where she enjoys hunting down the best deals, is obsessed with all things online shopping, spends endless hours on #TikTokMadeMeBuyIt and loves testing out the newest perfumes and just about any pair of leggings she can get her hands on.